| Designing with Type: The Essential Guide to Typography |  | Authors: James Craig, William Bevington, Irene Korol Scala
Publisher: Watson-Guptill
Category: Book
List Price: $24.95
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Rating:  38 reviews
Sales Rank: 3,328
Media: Paperback
Edition: 5
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 10.9 x 8.4 x 0.6
ISBN: 0823014134
Dewey Decimal Number: 686.22
EAN: 9780823014132
ASIN: 0823014134
Publication Date: May 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
First published in 1971, used universally ever since
Access to lessons from distinguished typographers around the world through Web site: designingwithtype.com
"An excellent and useful introduction to the subject."Milton Glaser New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography.
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| Customer Reviews:
Showing reviews 1-5 of 38
 A solid introduction September 8, 2004
Alfta (Michigan, USA)
12 out of 12 found this review helpful
Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given.
One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!).
The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.
A concise, well thought out and easily understood typography text book February 24, 2006
C. Van Horn (Glen Head, NY)
9 out of 9 found this review helpful
As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.
pleased typography student September 15, 2006
N. J. Kwiatek (New York, NY USA)
11 out of 12 found this review helpful
I am a second year Communication Design student at a prestigious (pretentious) art school in New York City. This year marks my first foray into typography, and this book was the first recommendation on my to-buy list.
Anyone who is at least vaguely familiar with the concept of typography knows that most type enthusiasts range from "I didn't realize there was that much involved" to "Oh my god, you even named your child after a typeface." (I didn't know that's what they meant by "font family.") But seriously, folks: for those not yet versed in the trials and tribulations contained within passionate pursuit of the perfect sans-serif, typography can be very intimidating.
When I bought DWT 5 -- because I had to, remember -- I expected a tome comparable to the tedious scrolls of a monastery scribe; typography was to be my new religion and I was ok with that. Thankfully, that's not how my experience with DWT played out at all.
First of all, it's actually a book, complete with pleasing cover that isn't obnoxiously heavy and is able to withstand backpack fare. It's solid and smooth and looks good on my shelf -- apparently an improvement over earlier editions. But this is hardly the reason for my enthusiastic review.
The truth of the matter is, the "hands-on" way this book approaches the art of teaching typography is beyond superb. In fact, it's so superb, it makes me want to jump into a rambling anecdote -- so bear with me.
I once had a beyond awful chemistry teacher. Awful because he was dryer than a saltine and refused to get off his wrinkly behind to put some damn liquid over a Bunsen and show us the magic of the science. Don't get me wrong here -- chemistry is and should be treated with academic respect and precision. It is surely a very "logical" subject, in that the math-based reasoning behind the formulas and the calculations and the diagrams and the nomenclature is all very structured. But the propensity by which one can dive into the circuitous lexicon of chemical confoundry makes it easy to forget that a chemist is actually dealing with the stuff that makes up our physical world. Being a visual person, it would kill me to sit for an entire hour and a half doing worksheets and readings and spar in lofty conversations without doing so much as one experiment to demonstrate. I mean, it was pretty simple -- I wanted to SEE what the hell it was we were talking about. And sure enough, when we WOULD actually do an experiment, I was able to link the lofty ideas with the visual responses, and it would all be clear as day.
This is the hands-on approach I describe as being taken on by DWT. Craig makes no mistake in realizing that typography IS the book, and uses this to his advantage by creating ACTUAL TYPOGRAPHIC EXAMPLES to explain the principles of type. It's one thing to be told that Bodoni is much easier to read because of its simplified serifs, but to actually SEE Bodoni set in multiple iterations makes the difference between remembering and absorbing. It's as if Craig is stopping in the middle of his lecture, walking over to you, and drawing for you on your paper exactly what he means. Not to mention he does it in a clear and simple layout that it probably unique to edition 5.
I was ready to dread my typography readings, expecting them to be a series of formulas. Now I look forward to seeing all the neat explosions and chemical reactions, and to wondering how I'll fit them into my next layout. But don't go too fast with it Craig, take it slow -- this is introductory level, after all, and I'm not ready to put Helvetica on the birth certificate yet.
New Fifth Edition is Even Better June 16, 2006
John Matlock (Winnemucca, NV)
7 out of 7 found this review helpful
This is the new fifth edition of this classic book on typography that first began in 1971. Since then it has become a standard of the industry. It's real strength is how it describes fonts from the standpoint of conveying feeling, readability, aspects of fonts that you wouldn't normally think about.
Type is an important part of graphics art. It is likely that in most projects type is what covers most of the page. Through the use of the proper type face, size, and special effects type can be used to assist in the conveyance of information which is what graphics art is all about.
This book has been around for some thirty-five years. It is the standard text in design schools around the world. For this fifth edition it has been redesigned, printed in full color and had much new material added without omitting features that have made the book such a valuable tool.
A must for ALL who really want to understand typography November 30, 1999
Helen W. Bergstein (New Jersey)
12 out of 15 found this review helpful
Many people think they understand type because they can make a page look pretty good with Word or Quark. Until you read Mr. Craig's book-- Designing With Type, you don't know what you're missing. You'll learn all the fundamentals and will be hooked on creating great type before long. Definitely a keeper!
Showing reviews 1-5 of 38
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