| Typographic Design: Form and Communication |  | Authors: Rob Carter, Ben Day, Philip B. Meggs
Publisher: Wiley
Category: Book
List Price: $55.00
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Rating:  13 reviews
Sales Rank: 734
Media: Paperback
Edition: 4
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 10.7 x 8.4 x 0.7
ISBN: 0471783900
Dewey Decimal Number: 686.224
EAN: 9780471783909
ASIN: 0471783900
Publication Date: November 3, 2006
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Product Description
For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.
This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.
New features include:
Full-color treatment throughout
A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
Two new chapters: The Typographic Grid and Typographic Design Process
An updated design education section that includes recent examples of projects assigned by leading design educators
New case studies that showcase design for Web sites and animated typography projects
Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
Updated coverage of digital type technology
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| Customer Reviews:
Showing reviews 1-5 of 13
 4th Edition, Updated for digital font coverage and more March 16, 2007
John Matlock (Winnemucca, NV)
10 out of 12 found this review helpful
Among the things that Gutenberg invented was the whole idea of type. Since then however, there have been literally thousands of type designs developed. Some have been developed for greater readability, some came about so that a greater density of words could be put on a page, some were designed for a logo that would be unique and recognizable around the world. Today the typography world in in a state of flux greater than ever before as new digital fonts are being designed.
This book is the bestselling book in the field and discusses virtually everything there is to know about type, its uses, the effect that different styles have on the mind, the characteristic of new electronic fonts, screen fonts, laser printer fonts and much more. It is a highly graphic book using pictures to clearly illustrate what creative use of fonts can do to a book, an ad, or a web site.
Studied under the author May 30, 2008
Michael S. O'neill
2 out of 2 found this review helpful
I am taking a course right now with Rob Carter. So at the risk of this sounding like a biased review, please know that I'm not the kind of person who allows personal feelings to stand in the way of my opinion on what's good and bad.
Professor Carter's ability to effectively communicate is carried over to this text remarkably. Any obscure questions that I've had regarding typography and design have been answered by him personally and he nearly always pulls this text out to illustrate exactly what he means.
Point is, I'm in my third year in a design program and even the "random, not covered by other professor" topics, are covered in this text.
This is a text that designers will be going back to long after they've obtained their degree and are working in the field. It's a fantastic investment.
--s
lots of practical information and ideas December 5, 2008
A. Schulz (South Dakota)
1 out of 1 found this review helpful
I got this book for class and will definitely keep it handy. It has many practical approaches to graphic design and typography in subjects ranging from layout to type design and kerning.
Great Book October 15, 2008
A. Hall (Denver, CO)
The book is great and if you're into graphic design or even want to understand type.If you're a teacher there are many creative exercises you can get out of this book too that students should enjoy.
Well Used Book Already and It's only been Three Months! February 17, 2009
B. Cholette (San Diego, CA)
There is a lot to be taken in with the whole design world and especially with typography. I ordered this book for my one of my classes (working on BS in Graphic Design through AI). I love that it is filled with examples of where a lot of type was orignially used in. There is also a great little section of the back for typographic terms and definitions (saving me lots of time from looking it up online!)
To keep this short and sweet, I am keeping this one as it is large, graphic (!) and well worth the price for the amount of information and use I am getting out of it now!!!
Showing reviews 1-5 of 13
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